On Page SEO, just as the name suggests, is one of the Search Engine Optimization Techniques that involve changes & improvements done on the blog or the website internally. This SEO Technique calls for tweaking various parameters such as meta-title, meta-descriptions, internal links, heading tags & image alt tags. By optimizing these parameters, the probability of achieving higher ranks in the search engines increases effectively.
While On-Page SEO Techniques may appear simple & effortless, the outcome can turn out to be quite remarkable.
IMPORTANCE OF ON-PAGE SEO TECHNIQUES
With the magical appearance of a myriad of Internet Marketing Channels in a few recent years, many transferred their online campaigns to renowned channels such as Social Media Marketing. They gave up their SEO efforts, without carefully analyzing the real data. While many have yielded to the notion that “SEO is dead & boring” & can no longer be considered as a fitting aspect to drive targeted traffic to websites, the fact is SEO is fully alive & still prevailing as the most significant method of driving targeted audience/traffic to the websites.
According to a report by the Forrester Research, natural search engine results or organic web traffic still outshines all the other traffic sources today. This percentage is anticipated to continue to grow & develop in the next few years.
On-Page SEO Techniques play a vital role in expanding your audience horizon. You know why? It’s because when a search engine crawls a blog or website, it thoroughly scrutinizes their internal structure. Therefore, organizing and designing a website & its page in the ways preferred by the crawlers to find a site worthy, can pave a way to achieve higher rankings.
Let us sneak a peek at some of the simple yet efficient On-Page Optimization Techniques that you should consider using in 2020.
Top 10 Simple yet effective On-Page SEO Techniques in 2020
1). Usage of Header Tags
Header tags are important since they define the purpose & structure of the article. Most search engines crawl the headings before the paragraphs. Judicious use of Header tags will ensure that you have a higher ranking page on search engines.
An ideal way to use header tags is to enclose the lines in header tags which highlight the nature of your article. Below is a simple example which will help you to appropriately use header tags:
If you are writing an article on “How to make Paneer Butter Masala?” then you can use an H1 tag like-
A Lip-smacking Paneer Butter Masala Recipe
Impress loved ones with this Paneer Butter Masala Recipe
You can further use H2 & subsequent tags to justify subheading or additional headings in the article. Thus using Header Tags is one of the best ways for on-page optimization of a blog or article.
2). Keyword Research & its use – On-Page SEO Technique you shouldn’t miss:
Most of the prominent websites, bloggers & serious content writers research keywords meticulously. The purpose of doing this is to find out relevant information & proper keywords for your web content. This, in turn, will help you in on-page optimization of your content. There are various tools that will assist you in keyword research. Here are a few tools:
Incorporating these tools will help you get crucial details regarding your keywords. Some of these details include monthly searches, difficulty, traffic on a particular keyword soon & so forth. After finalizing the keywords, judiciously use them as per the length of your content. You can use 1 focused keyword per 100 words & other relevant keywords for a higher-ranking page on search engines.
3). Speed up your website – One of the crucial On-Page SEO Techniques:
The speed of your website is an important factor in ranking your page by search engines. The faster your site loads, the higher your website will rank. The primary reason for this is to provide quality content by search engines at blazing fast speeds. In addition to that, people appreciate a site that loads faster on any of their devices. This ensures that they can read the content in a hassle-free manner. An important free tool developed by Google will assist you in determining your website speed. The link for the tools is as follows:
Once you check your website speed, you will be given the necessary suggestions to increase your site speed if the results are below average. Here are a few tips that might help you increase your website speed.
- Reduce the Redirects on your website
- Optimize the images for faster loading times
- Increase the Server Response Time for a seamless experience
- Get rid of Render Blocking JAVA Scripts & Minify CSS, JAVA as well as HTML.
These on-page SEO techniques will help you in getting a better-ranked site by search engines which in turn will maximize your website traffic.
4). Choose a Proper Article URL – A must-try on-page optimization method:
While publishing your article, it is important to use an appropriate article URL. Using a catchy article URL might just give your webpage an edge over others in terms of ranking by search engines. It is one of the prominent on Page SEO Techniques used by many people.
URL is a combination of your website address & some words that specify your topic. Generally, the URL is automatically generated based on the title of your article. However, it is recommended that you make necessary changes to the URL so that it can highlight your topic. One of the best ways to do it is to use the focus keyword in the URL.
In addition to adjusting the URL, you can also try to keep the URL short. This ensures that the audience will know about your website quickly. Leading studies state that your website will have a greater chance of high ranking if the URL is short & up to the point.
5). Internal Linking
Using internal links is a brilliant way to get more traffic to your web-pages. It involves putting links of your existing web-pages into new blogs or articles. The sole reason for this method is to generate more organic traffic. This will also help in ranking your web-pages higher.
A simple trick to gain more audience for your webpage is to put the links of your new articles in the previous performing articles. If your existing articles have a good viewership, you can put a link in that which will redirect your viewers to the new article. However, ensure that you put 3 to 4 internal links to make your articles appeasing.
6). Draft a device-responsive Website
While the web has progressed at remarkably amazing speed over the past few years, the inevitable happened – desktop, the first choice of the internet users was taken over by the mobile web-browsing. Late 2016 revealed that twice as many as single device users preferred mobile phones over desktops.
Contemporary web-designers, developers & marketers were not taken by surprise by these observations. The rise in the demand for a responsive-environment led to the development of device-responsive websites – that open swiftly & correctly on all the screen-sizes and device-types.
Sadly, many have failed to realize & adapt to the need of the hour for the effective On-page SEO! It is one of the major concerns for businesses nowadays.
Here are a few reasons why you should consider making your website device-responsive:
- Improved Site Usability, the likely the users stick around.
- The faster page-loading time helps your website rank well in the search engine results.
- The lesser the bounce rate, the more likely your website will end up in Google’s relevant websites.
- Device-responsive websites will enhance your social sharing & create your exquisite online presence, thus leading to a boost in your audience. Greater the audience, greater the traffic, which is sure to go unnoticed by Google.
7). The usage of Outbound Links
Outbound links play a significant role in On-Page SEO Techniques. The renowned Tech Giant & search engine, Google crawls all the links inserted in web-pages & drafts its viewpoint about the pages. In case pages of your website are linked to the recognized & validated websites such as Wikipedia or CNN, it is more expected of the search engine to understand the contents of your web-page.
Once the search engine begins to understand your pages, it begins displaying your website in higher rankings. Not only this, but it will also make your website look more reliable.
8). Using Meta Tags & Description
Meta Elements such as tags & descriptions refer to the information that showcases the structured metadata of a web-page. While these Meta elements are not considered a direct ranking factor in Google, it positively impacts the Click-through Rate (CTR) of the website.
As per the analysis, most of the internet users read the Meta Descriptions from the search results, before clicking on the website. In case, your Meta-Description is not optimized as per the user viewpoint & human liking, you are likely to lose a potential reader/visitor on your website.
Here’s what you can do to transform an internet user to your website visitor:
- As the meta-data is filled in the head section of the webpage, it is advised to use appropriate & relatable Meta tags & descriptions.
- Also, it is recommended to use focused keywords while mentioning meta-description.
- Include a final Call-to-Action in the Meta-description, thus giving the internet user a reason to visit your website.
- Consider researching the Meta tags properly on the internet before using them for On-Page Optimization.
9). Use of the images & Image Optimization
Perhaps images are of one the significant attributes that play a vital role in making your website engaging & article attractive for the visitors. It is a known & well-tried fact that search engines love articles that contain related images & videos.
Using the images in the content helps in explaining the gist of the article or blog. In order to abide by the infringement policies, you can consider taking help from the websites that provide both, high-quality & copyright-free images.
Large Images are the culprits behind the slow loading web pages. The best solution to this issue is to compress the images using an online image compression tool. Use image sizing & compression tools as per the pre-defined image size for your website.
Image Optimization contains methods that make the image relatable to the article.
Here’s what you should do for an effective On-Page SEO:
- Renaming the images with Title or the focused keyword.
- Including keywords in the caption as well as alt text of the images.
- Using the right image format such as GIF, jpg or jpeg.
10). Using Keywords in Title & Introduction
For an efficacious On-Page Search Engine Optimization, you should consider using/including focused keywords in the title & the introductory paragraph of the article/blog. It is advised to use the focused keyword in the first 100-150 words of the article/blog.
Giving each page of your website a unique & descriptive keyword-studded title helps Google understand what your article/page is about as soon as it begins to crawl your article. Usage of the keyword in the title gives the user an idea of the content, which can hopefully get you a click/visit on the website.
Following the above-mentioned instructions religiously can help in enhancing your website rankings. However, before implementing these steps, lay emphasis on providing accurate information to the users. If the visitor likes your content, the search engine is likely to do the same.
What’s holding you back then? Implement these On-Page SEO Techniques on your website & gear yourself up to dive in the ocean of benefits.