Best Time to Post on Instagram

Instagram is an emerging social media platform. It is essential for every business or a person to know the best time to post on Instagram, so that audience engagement will increase. There are many ways to increase Instagram followers, post on time when most users are active is one of them. 

Do you know, There are 1 billion monthly active users worldwide and as of July 2019, there are more than 69 million active users in India. On average, Instagram users share “more than 95 million photos and videos every single day,”.

It is important to know when to post and what to post. In this article, I will tell you about the best time to post on Instagram so that your content gets more visibility and audience engagement. 

Best Times to Post on Instagram by Day of the Week

  • Sunday: 10:00 a.m. to 2:00 p.m.
  • Monday: 11:00 a.m. to 5:00 p.m.
  • Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m.
  • Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m.
  • Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m.
  • Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.
  • Saturday: 11:00 a.m.

In general, posting during the hours of 9:00 AM to 6:00 PM during weekdays can help you generate valuable engagement. But you will see a high rate of engagement at specific points in time throughout every day or every week. Again, It all depends on your target audience and how you are using Instagram to connect with your audience. 

Timeliness has always been an important factor in the Instagram algorithm, but when Instagram updated the algorithm in early 2018 when you post on Instagram has become more important than before. 

Ways to Calculate Your Best Time to Post on Instagram

Best Time to Post on Instagram

To get more engagement, it’s best to find out what your personalized best time to post on Instagram which is based on your unique audience. You need to optimize your posting time for when most of your followers are online. 

1. Find Your Top Time Zones & See When Your Followers Are Online

If you know the best time to post on Instagram it will be helpful to maintain a successful presence on the popular social platform. You can use this to know how to present the right content to the right followers at the right time.  

For that, find your top time zones, you can use Instagram Insights to know your audience. Instagram Insights gives you everything you should know, you can see where your followers are located, their gender, their age, and most importantly, when they’re most active on Instagram. This will help you to know your best time to post on Instagram.

2. Measure your Progress by Experimenting with Posting Times 

The experiment is the key to get better insights. It is also helpful to find out what times work for your industry. You can create a spreadsheet to track how much engagement you receive when you post at different times on different days.

For example, if you notice that your followers are most active between 5 and 9pm EST, then schedule your post to appear at 5pm, 6pm, 7pm, 8pm, & 9pm. In the spreadsheet, note down how many likes and comments each post receives with the date and time that you posted them.

You can use this information to choose the best time to post on Instagram based on your own audience. It might take a few weeks but give you the best insights for your Instagram handle. 

Factors to be considered while posting on Instagram:-


1. Post for your most active timezone

You may be located in India, but if most of your followers are in the USA or any other country, you should be posting with the EST time zone in mind. If your Instagram page is for Indians, then post according to your own audience. See, when your users are most active on Instagram. 

2. Schedule Instagram posts

In weekdays, generally, the best times to post on Instagram can be lunchtime (11am-1pm) and evenings (7-9pm). To get maximize the rate of engagement and visibility, you can schedule the Instagram post. Once you’ll be satisfied with the captions, photos or videos, you are ready to schedule your post. You’ll be able to have content going out at your best time to post on Instagram

3. Instagram Algorithms

The Instagram algorithm favors “recency”. It is designed to serve you fresh content that you are likely to engage with. That means newer posts are more likely to appear in your feed first. You need to make sure your posts are recent when your followers are most likely to be online. 

4. Content Optimization

 An important factor that attracts an audience is your content. While making content for Instagram, keep your audience in mind. Then only your content gets boost up. It doesn’t mean you post at peak hours so your content gets more engagement. Until or unless your content has the uniqueness, the audience will never be engaged. 


Every Instagram account and the content posted on it is different and that makes it difficult to know accurate and reliable information about the platform. Knowing the best time to post on Instagram has become one of the essential parts of today’s marketing strategy. It depends on the Instagram account what content it is serving and it’s audience base. 

By experimenting at different times and by knowing the audience, you can have an idea when your users are most active. You can schedule your post by using social media tools so that you have content to go on the best time. 

It is important for every Instagrammer and Influencer to post the right content to the right followers at the right time.

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