Everything about Affiliate Marketing in 2020

Affiliate marketing is a big buzz nowadays. Have you ever thought, why?

Many bloggers, Influencers, Marketers, Celebrities all are doing affiliate marketing and making passive income from it. It is also one of the best online business model in 2020.

You can also earn money from affiliate marketing. But first, you should know everything about Affiliate Marketing

Let’s discuss in detail all about Affiliate marketing in 2020.

What is Affiliate Marketing? 

There are many different definitions of Affiliate Marketing,  you can read out on the Internet. In simple words, Affiliate Marketing is “Marketing or Promoting other people’s or merchant’s products through an affiliate network and can earn a commission if the product gets sold.” 

Affiliate marketing is based on revenue sharing, you can sell your own products by giving some incentives to other affiliates who promote your product. Or can join any affiliate program and sell other products in exchange for a commission. 

Now, let us understand the parties involved in the Affiliate network/model.


Merchant can be a person or party who is the real owner of any goods. They do marketing, advertising to sell their product. They are also known as the creator, the seller, the brand, the retailer, or the vendor. They are not much self-involved in selling. Instead, they run affiliate programs to increase their sales.

2. Affiliate or Publisher

An affiliate promotes one or more products and tries to attract and convince the actual or potential customers to buy the product by showing them the value of the merchant’s product. An affiliate marketing business can produce a few hundred dollars in commissions each month or more. 

3. Customer

Without customers, there is no affiliate marketing model. Customer or Consumer is the one who is actually going to buy the product and make sales of the merchant’s product. The customer plays an important role in the Affiliate marketing model because without customers there can be no revenue generated and no commission any affiliate will get. 

I hope you understood the Affiliate marketing model. Now you have 2 options. Either you can earn money by becoming a merchant or by becoming an affiliate marketer.

How to Become a Merchant of Affiliate Marketing

Step-1:- Have a product idea- If you want to become an affiliate marketing merchant, you must have a product idea which you want to sell and which have demand also. Your product idea should be unique and should have some unique value that can attract customers. 

Step-2:- Validate your idea-  It is very important to validate the idea. You need to know whether people will buy the product or not? Does it have demand in the market? This is why, because you should know whether it will generate business for you or not.  

Step-3:- Create the product- Once you validate the idea, now you are ready to make the idea visible to others. It means it’s time to create the product. You need to take care of your initial investment and resources while creating the product. Have a proper strategy while entering in this step. 

Step-4:- Find your affiliate partners- Once you have created the product, Now it’s time to open up the affiliate networks. With tools like Gumroad or Digital Product Delivery, you can set up affiliate program partners and allow affiliates to promote your product and collect commissions. 

By following the above steps you can start selling your own affiliate marketing product and you can allow other affiliates to promote your product. You can send them an email, introduce yourself and your product and ask them to do a partnership on a sale together, where you will share revenue.

How do Marketers get paid in Affiliate Marketing?

Affiliate Marketing is a quick and inexpensive method of making money. But have you ever thought, how do affiliate marketers get paid? Because customers do not always prefer to buy from an affiliate link, sometimes they just click and leave it off. Depending upon the program, the efforts of an affiliate in the seller’s sale will be measured accordingly. There are mainly 3 ways by which affiliate get paid:- 

  • Pay Per Sale – This is one of the standard affiliate marketing pay structures. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the sale is complete. In other words, Affiliate gets paid when customers actually buy the product from the affiliate link. Merchants pay affiliates when the sale is complete. This structure is known as Pay Per Sale. 
  • Pay Per Lead Affiliate marketers can also get paid by per lead. This means affiliates get paid when a customer converts in a lead by clicking on a website link, filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files. Here an affiliate needs to persuade or influence visitors to take action on the affiliate link. 
  • Pay Per Click – This program focuses on incentivizing the affiliate. This means the degree of customer engagement should be so high that they will click on the merchant’s website. The affiliate is paid based on the increase in leads of web traffic. Increase in web traffic leads to paying per click to the affiliate. 

Reasons to Become an Affiliate Marketer

1. Passive Income

 Affiliate marketing offers you to make money while you sleep. Joining an affiliate program is free and can be done quickly and easily through a quick online registration process. You just need to invest an initial amount of time into a campaign, you will see the continuous return on that time. You will receive money for your work long after you have finished it. 

2. Work from home

If you don’t like to go to the office then affiliate marketing is the best option for you. You will be able to make a strategy for your affiliate marketing campaign in your own comfort zone and receive revenue from the merchant’s product while working from home. 

3. Cost-effective

Almost every new business requires startup fees and cash flow to finance the products being sold. However, affiliate marketing can be started at a low cost. As you know there are no affiliate program fees to think about and no need to create a product. You can get started quickly and without any hassle. 

4. Convenience and Flexibility

Since you’re essentially becoming a freelancer, you get the independence in setting your own goals, making your path. This convenience means you’ll diversify your portfolio if you wish or focus solely on simple and easy campaigns. You’ll even be free from company restrictions and regulations also as ill-performing teams.

5. No customer support

Individual sellers and organizations are offering products or services that need to affect their consumers and ensure they’re satisfied with what they need to be purchased. Because of the affiliate marketing structure, you’ll never need to worry about customer support or customer satisfaction. The whole job of the affiliate marketer is to link the merchant with the buyer. The merchant deals with any consumer complaints after you receive your commission from the sale.

6. Performance-Based Rewards

Affiliate marketing totally based on your performance. Your efforts make it happen and earn profit for you. Like other jobs, you don’t need to work 8-10 hours per day to earn passive income. Your reviewing skills and engaging campaigns will generate revenue. 

Tips to becoming a successful Affiliate Marketer

1. Develop a rapport

When starting your affiliate marketing career, you’ll need to maintain a specific audience with similar interests. This allows you to make your affiliate campaigns to that niche, increasing the interest of your specific audience.  Present yourself as an expert in one area instead of promoting some products.

2. Start reviewing products and services

Focus on reviewing the products or services which come under your niche. Tell your audience what they would get after purchasing the product, the benefits of the products and services you are promoting. Anything that is sold online can be reviewed if there is an affiliate program – you can review physical products, digital software, or even services booked online.

3. Use several resources

You should use several marketing strategies to see where your audience responds most. Do not focus on only email campaigns, also spend time making money with a blog, reach out to your audience with social media, and look into various promotions. Make frequent use of these techniques will help you to know your audience responds much better. 

4. Choose campaigns with care

Always do the research before teaming up with any seller. No matter how good your marketing skills are, You’ll make less money on bad products than you will make on a valuable one. It is very important to choose carefully a product to do affiliate marketing. 

5. Stay current with trends

There is serious competition in the affiliate marketing field. You will have to make sure that you’ll be on top of the current trend. You should focus on the traffic sources and audience that’s visiting your site. 


Affiliate marketing is one of the easiest and in-demanding marketing techniques by which you can earn passive income without spending much money and time. Although the success of the work does depend on the affiliate’s marketing skills.

Affiliate marketing is a straightforward process, You can start it with reviews, blogs, social media, and other platforms. Follow the tips, suggested in the article and you will be able to engage your audience, convert them into active customers, and enhance your income through your efforts. 

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